Facebook Live Is Multi-Purpose, but Leads in Event Streamingįacebook Live is built for events, but is a multi-purpose platform: 76 percent of respondents stream live events, such as concerts and sports. Many broadcasters are succeeding, and realizing big benefits as a result: 58 percent report better brand recognition and exposure, and 41 percent see deeper customer engagement. The primary goals of streaming to Facebook Live are to reach new audiences (70 percent) and stay connected with existing ones (64 percent). Zuckerberg also said the company is using artificial intelligence to map the population in Puerto Rico to help the Red Cross identify areas most in need of help.Broadcasters See Big Benefits From Live-Streaming He also said the company had donated over $1.5 million to the relief efforts in Puerto Rico. The Facebook CEO talked about features like Safety Check, which allows users on the social network to mark themselves safe when a natural disaster hits. Some people who watched Zuckerberg's video praised his efforts in VR, as well as Facebook's assistance to those affected by Hurricane Maria. The CEO of Tesla last week proposed rebuilding Puerto Rico's electricity infrastructure using solar systems. Zuckerberg's reaction to the disaster stands in contrast to that of another high-profile tech innovator, Elon Musk. Reading some of the comments, I realize this wasn't clear, and I'm sorry to anyone this offended.' I also wanted to share the news of our partnership with the Red Cross to help with the recovery.

My goal here was to show how VR can raise awareness and help us see what's happening in different parts of the world. In a comment on his post, Zuckerberg wrote: 'One of the most powerful features of VR is empathy. All he talks about (is) Facebook instead of victims and their suffering.'

Other users said Zuckerberg was engaging in ' voyeuristic tourism.'Īnother user Paul Rickett said Zuckerberg 'can't let a good tragedy go to waste. One user on Facebook, Rosaida Castro, commented on the video on Zuckerberg's page and said: 'Is this a joke? The Puerto Ricans are suffering and you are using our tragedy for this? Heartless billionaire.' The comments and the entire video were repeatedly slammed by users on social media.

Live visuals 2017